I am here to help
I provide graphic design, branding, and web design services to your business.
I'm a graphic designer and Art Director based in Toronto with over 15 years of experience in branding, graphic design, and web design. For over a decade, I've worked as a graphic designer, illustrator, and Art Director in Toronto — most recently at Colette, where I shaped brand identities for companies of every size.
I started Hello Pop to work directly with the businesses I care about: from entrepreneurs building their first brand identity to marketing teams that need a reliable designer they can count on month after month.
From logo design and brand identity to campaign assets and web design, I bring enterprise-level quality with the personal touch of working directly with me.
Agency-Quality Design, Tailored to Your Budget.
After years working with startups in Paris and Toronto, I kept seeing the same problem: marketing teams and business owners who needed great design but didn't have the budget for a full-time hire — or the time to manage freelancers.
That's why I started Hello Pop. As an Art Director and graphic designer in Toronto, I bring the same strategic thinking to every project — whether it's brand identity, marketing materials, or web design. My remote workflow is built around proven project management and collaboration tools, so every deliverable is on time, on brand, and easy for your team.
I got featured in:
“We loved our experience in working with Hello Pop Design, like we were old friends/colleagues that had worked together for a long time”
Azam Frederiksen
Principal
Blu Indigo Consulting
“Nathalie is a delight to work with. We are over the moon excited about our new branding. She articulated our mission and compassion through design.”
Carly Kalish
CEO
Victim Services Toronto
“We found the design portfolio impressive. This is what drew us to Hello Pop in the first place, and the results we received exceeded our expectations.”
Jonathan Jocham
Co-Owner
Toronto Chess Club
“What I found most impressive was the creativity in the design elements and the professional approach.”
Kristina Vassilieva
Corporate Communications
Gay Lea
“Nathalie brings a fresh and distinctive perspective to every design she creates. Each project feels original and thoughtfully created showcasing her exceptional talent.”
Ilana Satira
Associate Manager - B2B Marketing
Enercare
“We absolutely love our logo and the process was seamless.”
Ria Aikat
Co-Founder
Dance & Culture
“Nathalie went above and beyond to help with the rebrand of Pole Werk. She is very thorough in understanding your needs.”
Janice
Founder
Pole Werk
“Working with Nathalie was a dream! She was able to translate our abstract ideas into a design that communicated the brand perfectly. We'll be clients for life!”
Ahshatèn
Co-Founder
22ND SENTRY
