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While you wait, here's a quick look at how the retainer works and what's included.
Why a retainer beats the alternatives
Compare your options
You've tried hiring, agencies, and freelancers. Here's how Hello Pop compares.
| Hello Pop | Full-Time Hire | Agency | Freelancers | |
|---|---|---|---|---|
| Monthly cost | $1,295–$4,995 | $5,000–$7,000+ | $8,000–$15,000+ | $2,000–$5,000 |
| Quality consistency | High — same designer | High | Varies by project | Inconsistent |
| Brand knowledge | Compounds over time | Deep (single role) | Re-briefed each project | Starts from zero |
| Turnaround | 48–72 hours | Depends on workload | 1–2 weeks | Unpredictable |
| Flexibility | Cancel anytime | Salary + benefits + notice | 6–12 month contracts | Project-by-project |
| Risk | None — no contract | High — headcount budget | Medium — locked in | High — unreliable |
Standard Retainer
Reliable monthly design support, without long-term commitment.
The Standard Retainer is the go-to choice for teams that need consistent, high-quality design support each month—without the overhead of a full-time hire. Ideal for ongoing marketing needs, campaign assets, and day-to-day design tasks.
IDEAL FOR:
COMMITMENT:
WHAT'S INCLUDED:
Pause, adjust, or evolve as needs change- 20 hours of design time per month for your project needs (approximately 6 hours / week)
- One senior designer
- One active task at a time
- Monthly strategy call to discuss and prioritize tasks
- Unlimited email support during business hours for quick consultations
- Weekly progress reports to keep you updated on project developments
- Flexible engagement: Option to pause or cancel at the end of each month
Unlimited Retainer
Design freedom for fast-moving teams.
The Unlimited Retainer is built for brands with a high volume of design needs and fast turnaround expectations. With priority scheduling and multiple tasks in progress, it’s the most flexible option for teams that want design handled, without bottlenecks.
IDEAL FOR:
COMMITMENT:
WHAT'S INCLUDED:
Pause, adjust, or evolve as needs change- Unlimited design time per month for your project needs
- One senior designer
- Two active tasks at a time
- Monthly strategy call to discuss and prioritize tasks
- Unlimited email support during business hours for quick consultations
- Bi-weekly progress reports to keep you updated on project developments
- Flexible engagement: Option to pause or cancel at the end of each month
- Priority scheduling for all projects
Custom Retainer
A flexible retainer, tailored to your needs.
The Custom Retainer is designed for teams with specific requirements that don’t fit a fixed monthly structure. Whether you need more capacity, specialized support, or a hybrid setup, this retainer adapts to your workflow.
IDEAL FOR:
COMMITMENT:
WHAT'S INCLUDED:
Everything from the Custom Branding Package, plus:
- Pause, adjust, or evolve as needs change
- Custom monthly design hours
- One senior designer (or extended team, as needed)
- Multiple active tasks (based on scope)
- Dedicated strategy & planning calls
- Priority scheduling
- Flexible collaboration model
- Custom reporting & communication setup
- Option to scale up or down as needed
TRUSTED BY MARKETING TEAMS AT
Simple, transparent pricing
Choose the plan that fits your team's design needs.
Scale up or down anytime.
Standard
Reliable monthly design support, without long-term commitment.
$2,295 CAD per month
The Standard Retainer is the go-to choice for teams that need consistent, high-quality design support each month—without the overhead of a full-time hire. Ideal for ongoing marketing needs, campaign assets, and day-to-day design tasks.
What's included
- Pause, adjust, or evolve as needs change
- 20 hours of design time per month for your project needs (approximately 6 hours / week)
- One senior designer
- One active task at a time
- Monthly strategy call to discuss and prioritize tasks
- Unlimited email support during business hours for quick consultations
- Weekly progress reports to keep you updated on project developments
- Flexible engagement: Option to pause or cancel at the end of each month
Unlimited
Design freedom for fast-moving teams.
$4,995 CAD per month
The Unlimited Retainer is built for brands with a high volume of design needs and fast turnaround expectations. With priority scheduling and multiple tasks in progress, it’s the most flexible option for teams that want design handled, without bottlenecks.
What's included
- Pause, adjust, or evolve as needs change
- Unlimited design time per month for your project needs
- One senior designer
- Two active tasks at a time
- Monthly strategy call to discuss and prioritize tasks
- Unlimited email support during business hours for quick consultations
- Bi-weekly progress reports to keep you updated on project developments
- Flexible engagement: Option to pause or cancel at the end of each month
- Priority scheduling for all projects
Custom
A flexible retainer, tailored to your needs.
The Custom Retainer is designed for teams with specific requirements that don’t fit a fixed monthly structure. Whether you need more capacity, specialized support, or a hybrid setup, this retainer adapts to your workflow.
What's included
Everything from the Standard Retainer, plus:
- Pause, adjust, or evolve as needs change
- Custom monthly design hours
- One senior designer (or extended team, as needed)
- Multiple active tasks (based on scope)
- Dedicated strategy & planning calls
- Priority scheduling
- Flexible collaboration model
- Custom reporting & communication setup
- Option to scale up or down as needed
Hi, I'm Nathalie
Graphic Designer / Art Director
Meet your designer.
With over 15 years of experience working with brands like Enercare and Gay Lea, I know what it takes to deliver enterprise-quality design consistently, on time, and on brand.
Every project is managed and reviewed by me before delivery. When you work with Hello Pop, you're getting a dedicated partner who learns your brand inside and out — not a revolving door of freelancers.
“We loved our experience in working with Hello Pop Design, like we were old friends/colleagues that had worked together for a long time”
Azam Frederiksen
Principal
Blu Indigo Consulting
“Nathalie is a delight to work with. We are over the moon excited about our new branding. She articulated our mission and compassion through design.”
Carly Kalish
CEO
Victim Services Toronto
“We found the design portfolio impressive. This is what drew us to Hello Pop in the first place, and the results we received exceeded our expectations.”
Jonathan Jocham
Co-Owner
Toronto Chess Club
“What I found most impressive was the creativity in the design elements and the professional approach.”
Kristina Vassilieva
Corporate Communications
Gay Lea
“Nathalie brings a fresh and distinctive perspective to every design she creates. Each project feels original and thoughtfully created showcasing her exceptional talent.”
Ilana Satira
Associate Manager - B2B Marketing
Enercare
“We absolutely love our logo and the process was seamless.”
Ria Aikat
Co-Founder
Dance & Culture
“Nathalie went above and beyond to help with the rebrand of Pole Werk. She is very thorough in understanding your needs.”
Janice
Founder
Pole Werk
“Working with Nathalie was a dream! She was able to translate our abstract ideas into a design that communicated the brand perfectly. We'll be clients for life!”
Ahshatèn
Co-Founder
22ND SENTRY
