Choose your perfect design solution

I know there's no one-size-fits-all in design.

That's why I'm excited to offer you a variety of custom options to pick from – let's create something that's just right for you!

Logo Design Package

(Logo)

The Logo Design Package is the go-to choice for new businesses, rebrands, or anyone in need of a standout logo quickly. Designed for efficiency, this package delivers a compelling logo in just one week, ideal for those who value a swift and focused approach.

IDEAL FOR:

Startups Founders New ventures Early-stage businesses Lean teams First-time founders

TIMELINE:

4 - 6 weeks

DELIVERABLES:

  • Discovery brief (Questionnaire)
  • Logo design concepts (x2)
  • Revision (x1)
  • Final logo suite: Primary & secondary, submark
  • Files (ai, eps, png, jpg & pdf)
I want this package

Custom Branding Package

(Logo & Brand Identity)

Whether you're rebranding or starting fresh, the Custom Branding Package is here to inject new life into your brand. We focus on building a strategic and dynamic brand identity that really makes a statement!

IDEAL FOR:

Growing startups New ventures Founder-led businesses Small to mid-size teams Brands preparing to scale Businesses rebranding Companies outgrowing their current identity Teams needing a cohesive brand system

TIMELINE:

6 - 10 weeks

DELIVERABLES:

  • Discovery brief (Questionnaire)
  • 2 Consultation Calls (30min)
  • Creative Direction Presentation
  • Brand Presentation (2 x Revisions)
  • Concepts (x2)
  • Full Cohesive Logo Suite
  • Illustrations/Pattern
  • Font Pairings
  • Brand Colour Palette
  • Brand Board Document (for an additional fee you can opt for comprehensive brand guidelines.)
  • Files (ai, eps, png, jpg & pdf)
I want this package

Brand + Website Package

(Brand & Web)

The Brand + Website Package brings your brand to life across every key touchpoint. It combines strategic branding with a fully custom website so your brand doesn’t just look right, it works, communicates clearly, and is ready to grow.

IDEAL FOR:

Growing startups New ventures Founder-led businesses Small to mid-size teams Brands preparing to scale Businesses preparing to scale Companies needing a cohesive digital presence

TIMELINE:

10 - 14 weeks

DELIVERABLES:

Everything from the Custom Branding Package, plus:

  • Digital-first brand assets
  • Hosting and domain setup
  • 4-6 page custom website design
  • Mobile-responsive design
  • Easy-to-edit components
  • Performance-ready build
  • Cross-browser compatibility
  • On-page SEO basics
  • Analytics & tracking setup
I want this package

Understanding that every brand has its unique needs and vision, I've crafted three distinct packages that can be tailored to meet your specific requirements. Whether you're looking to launch or revitalize your brand, elevate your market presence, or simply need a standout logo, our packages – All-in, Elevate, and Just a Logo – are designed to cater to a diverse range of design needs.

Let's explore each option and find the perfect fit for your brand's journey!

Delivering agency-quality branding without the agency price tag

Ideal for forward-thinking entrepreneurs, dynamic startups, and businesses of all sizes seeking premium, agency-level branding without the hefty price tag.

Bringing over a decade of expertise in graphic design, illustration, and art direction in Toronto (at Colette: Toronto Branding and Graphic Design Studio), I focus on creating powerful brand identities that resonate with businesses big and small.

Let's bring your brand to life together!

Frequently asked questions

1Who can benefit most from your design packages?
My design packages are a perfect fit for a diverse array of clients – from entrepreneurs and startups to small and medium-sized businesses, non-profits, and unique personal brands. Whether you're an individual entrepreneur just starting out, a rapidly growing startup, or an established organization looking to revitalize your brand, my services are tailored to meet a wide range of creative aspirations and goals.
2How do I choose the right package for my needs?
Let's start with a chat. When we connect for our initial consultation, we'll dive into your brand's story and aspirations. This conversation helps me pinpoint which of my packages – Revitalize, Elevate, or Just a Logo – will best suit your vision and budget.
3Can the deliverables in a package be customized?
Certainly! Each package comes with its core deliverables, but I'm all about flexibility. Let's talk about what you need, and I'll tailor the deliverables to ensure they align with your project's unique requirements.
4What does the process of starting a project with me look like?
Your first step? Reach out through the contact form: contact me. From there, we'll set up a consultation call to explore your needs in detail. After that, you'll select your preferred package, and we’ll kick things off with a brand vision questionnaire.
5How long does a typical branding or logo project take?
Timelines can vary, reflecting the scope and intricacies of each project. The Custom Branding package typically unfolds over 4 to 8 weeks, while the Logo Design option is streamlined for a swifter delivery, usually within two weeks.
6What about additional costs?
Each package includes a specific number of revisions tailored to ensure your project's success. While additional revisions are rarely needed, thanks to the collaborative nature of my process, I am certainly open to accommodating any extra requests should they arise.
7How is payment structured for your design services?
To secure your project, a deposit is required. The remaining fee is then conveniently split into scheduled payments throughout the duration of the project, designed to be as flexible and client-friendly as possible.
8Do you offer website design and development?
Yes, indeed! I specialize in crafting the visual and user experience of your website. For the technical development side, I partner with an expert developer. This collaboration ensures that your site is not only visually stunning but also robust, responsive, and finely tuned for performance across different devices and platforms. We offer a complete, bespoke solution from the initial design phase right through to the full development of your website, be it a straightforward informational site or a more complex e-commerce setup.
9What sets your design approach apart?
With more than fifteen years of creating in the fields of graphic design, illustration, and art direction – both on my own and as part of an agency team (at Colette: Toronto Branding and Graphic Design Studio) – I've learned the art of mixing fun, imaginative creativity with smart, strategic thinking. Having the agency experience under my belt means I bring a blend of industry insights and personal touch to every project. This ensures that what I create for you is not just visually stunning, but also a true reflection of your brand's heart and soul.

Recent branding projects

“We loved our experience in working with Hello Pop Design, like we were old friends/colleagues that had worked together for a long time”

Azam Frederiksen

Principal


Blu Indigo Consulting
“Nathalie is a delight to work with. We are over the moon excited about our new branding. She articulated our mission and compassion through design.”

Carly Kalish

CEO


Victim Services Toronto
“We found the design portfolio impressive. This is what drew us to Hello Pop in the first place, and the results we received exceeded our expectations.”

Jonathan Jocham

Co-Owner


Toronto Chess Club
“What I found most impressive was the creativity in the design elements and the professional approach.”

Kristina Vassilieva

Corporate Communications


Gay Lea
“Nathalie brings a fresh and distinctive perspective to every design she creates. Each project feels original and thoughtfully created showcasing her exceptional talent.”

Ilana Satira

Associate Manager - B2B Marketing


Enercare
“We absolutely love our logo and the process was seamless.”

Ria Aikat

Co-Founder


Dance & Culture
“Nathalie went above and beyond to help with the rebrand of Pole Werk. She is very thorough in understanding your needs.”

Janice

Founder


Pole Werk
“Working with Nathalie was a dream! She was able to translate our abstract ideas into a design that communicated the brand perfectly. We'll be clients for life!”

Ahshatèn

Co-Founder


22ND SENTRY

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What client say

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