We accompanied Site Santé Médecine in their content marketing strategy to increase their brand awareness, in creating this medical infographic in English and French.
To reach healthcare professional audiences, we researched the topic of e-health in healthcare environment and we collected data and information through different sources to present this infographic about digital transformation trends in the Healthcare Industry.
To see the French version, click HERE.
Marketing manager - Project manager
4 rounds of revisions
P4 Medicine is the new standard: strategies, technologies and analytical tools can decode biological complexity to provide predictive, preventative and personalized care.
This, in combination with the "participatory" component, allows the P4 medicine to accelerate the efficiency of systems medicine, extending its application beyond hospitals and clinics to homes and workplaces.
In 2003, the first sequencing of the entire human genome cost about $ 2.7 billion. In January 2017, the DNA sequencing company Illumina introduced a new sequencing instruments that, according to the company, will enable delivery of your entire genome in just one hour for as little as $100.
The patients accept responsibility for their health. Positive reinforcement and incentives to reward behavior are now firmly established; from lowering deductibles, coinsurance and copays, to tax abatement programs.
The market for mobile health applications is growing: Revenues from mHealth applications and their services will reach 31 billion US dollars in 2020.
551 million users will be using a mobile health app actively (at least once a month) by then.
Confidentiality and data security remain a concern, but healthcare professionals and patients now understand the benefits of sharing data for prevention, diagnosis, treatment and medical follow-up.
Health agencies are now using social media to engage patients by regularly evaluating and addressing their needs and concerns and referring them to necessary services or products most suited to their budget and medical needs.
A new report from Frost & Sullivan finds that the remote patient monitoring market, which allows a medical professional to remotely monitor and interpret a patient's medical parameters in real time, is expected to increase by approximately 13.2% per year until 2020.
Medical care is now longer limited to medical offices, hospitals and clinics, and the home is where most primary care is given.
Many patient-doctor interactions are now virtual and offer the possibility for patients to receive home care.
A survey conducted by the National Business Group on Health found that 90% of large employers should offer telemedicine benefits in 2017 (in the US): an increase of nearly 70% since 2016.
NBG also anticipates that 97% of large employers will offer telehealth services by 2019, making the connected health common practice.
Pharmaceutical companies are still evaluated first on the quality and the effectiveness of their medicines, but the consumer experience in healthcare is playing an important role.
The pharma industry is now committed to providing partnerships for diagnostics, data analysis, and provision of private and public care.
To offer consumers a wide range of products and services, pharmaceutical companies are driving innovation through strategic partnerships with technology start-up companies working on products and services that go "beyond the pill".
Larger digital clinics and hospitals, designed to increase accessibility, are becoming essential centers for improving efficiency and quality of care.
Such developments enable access for more people than ever before.
Many well-known companies already realize the market potential for the Internet of Things in healthcare. Microsoft has developed its Microsoft Azure cloud computing service to help healthcare organizations deliver secured cloud solutions.
IBM announced a $3 billion investment in a new IoT unit over the next 4 years, and certainly some of that money will go to the health sector.
Telesurgery, or remote surgery, is now more convenient and cost-effective, making possible surgical care in underserved areas. Legislation has adapted to this new modus operandi by integrating cybersecurity experts to guarantee the safety of patients.
The number of industrial robots in use worldwide is expected to increase to 2.6 million units by 2019. That would be one million units more than the record performance of 2015. Approximately 70% of industrial robots are working in the automotive, electronics and machinery industries. By 2015, the da Vinci System, a robotic-assisted surgical device, had already delivered minimally invasive surgery to more than 3 million patients worldwide, changing the surgical experience for people around the world.